Concepts drops this blue New Era fitted today at their Cambridge location. The back of the cap sports the year “1996.” Personally, I’m not quite sure what the significance of 1996 is. Maybe when Concepts first opened it’s doors. If so, they’ve been in the game for a loooong time. Commemorate their seniority by copping this fitted. To cop yours, SHOP by Concepts today.

Concepts
37 Brattle St.
Cambridge, MA 02138
#: (617) 868-2001

(Images source: Concept’s blog post)